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Valuing diversity increases teamwork, innovation and productivity for improved business results. From the left: Thomas Simpson, Mandy Mazzotta, Sonja Braxton, Terrence Dickinson and Bernard Scales.


Winter 2002 Vol. 11 No. 1

Inspiring Terrific Talent

In the words of DuPont General Counsel Stacey Mobley, diversity provides strategic business advantage

"The face of our nation has been changing rapidly-and minorities are the fastest-growing segments of the U.S. population. This increased diversity has transformed not only who we are, but also those with whom we do business, both nationally and globally. The concept of 'diversity', itself, is far broader now than race or gender; it also encompasses age, ethnicity, physical condition, sexual orientation, and both cultural and national origin. Things aren't just black and white anymore; as Tiger Woods has taught us all, 'multi-racial' is a perfectly appropriate descriptor.

"Today, the word 'global' represents a potential marketplace of diverse, talented people who-in the past decade alone-have become true 'communications junkies', linked across oceans and continents by cell phone, internet and e-mail. The similarities among the peoples of this world are becoming far more apparent than their differences. So in this time when the white majority in the United States is moving toward a new role as the white minority, when there's a greater respect for all races, and when our world is becoming smaller and more similar, are we sufficiently visionary to get ahead of the curve?

The mission to seek and retain people with diverse ethnicity, experiences and skills begins with senior management. In the words of DuPont Senior Vice President and General Counsel Stacey Mobley, diversity provides a strategic business advantage. From recruiting top talent to attracting new customers around the world, the company that welcomes diversity finds it has a winning advantage over the competition.

"The concept of 'diversity', itself, is far broader now than race or gender; it also encompasses age, ethnicity, physical condition, sexual orientation, and both cultural and national origin. Things aren't just black and white anymore." -Stacey Mobley


"Change is difficult because it requires us to get out of our comfort zone. The reality is that we are still far from Dr. Martin Luther King's dream of a society where people are judged by the content of their character rather than the color of their skin.

"One important step is for companies to be more creative-and inclusive-in their recruitment, hiring, development, and retention processes. No company can successfully retain people unless its work environment is conducive to valuing diversity. The leaders on this issue have adopted diversity as a strategic business initiative that will impact how-and with whom-they do business. Diversity is not just another popular term for affirmative action, but the reality of our population . . . and as such, it is a business imperative that corporations must embrace to succeed in the new economy. If we were further along in embracing all components of diversity, we would see the benefit in our business results.

"I am a committed optimist. I believe these are great times to be a lawyer, and I believe these are great times to be an African American. But I believe just as fervently that, if we act wisely and creatively today, the future will hold far greater opportunities for all minorities than our imaginations can envision today."

 

Copyright © 2001 GVR Public Relations Agency, Inc. All Rights Reserved

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